Our Strategy

Since the spring of 2020 the Covid-19 pandemic has meant we have had to adapt our strategic plans. As we know the impact of the pandemic is still ongoing.

As we move forward into 2022 Urban Saints are continuing to focus on how we can see young people develop their discipleship journeys, and on resourcing and supporting Group Leaders. The mission must not stop - that we are determined about.

This is essentially an extension of our 2020 Strategy (see below), rather than trying to put in place a new five year plan which felt unrealistic at this time.

Our plan moving forward continues to focus on six priority areas:

Love. Disciple. Launch.

Jesus calls us to share the gospel and make disciples, and that is what Urban Saints is all about.

The following 2020 strategy is directly inspired by Albert Kestin’s pioneering spirit in 1900 and today’s challenge to reach a New Generation. It sets out our commitment to support volunteer leaders everywhere to start similar life-changing groups for this generation, especially the 95% of young people who ‘stay in the park’ and don’t engage with church.

Our Strategic Pillars


We believe Urban Saints should be a diverse yet clearly identifiable movement, aiming to reach and disciple young people who are not yet part of the Church, especially those who are most often overlooked.

We will create a clear sense of belonging and identity; to be an Urban Saint will mean 'you are loved and you belong'. Young people of all backgrounds will know our groups are a welcoming, exciting and safe Christian space.


By 2020 there will be high levels of brand consistency, high levels of integration and high levels of buy-in from all Urban Saints' audiences.


We believe that young people meeting in weekly groups, enjoying everyday adventures and being together on camps is a powerful way to change lives and disciple young people. We want every young person in the UK and Ireland to have the opportunity to be involved with our exciting groups - especially the 95% who remain unreached by existing Christian youth and children's work.

We will develop new Urban Saints volunteer-led groups across the UK and Ireland, inside and outside of the Church, supported by amazing leaders, great camps and first-class learning resources.


By 2020 we will have planted 42 new Urban Saints groups, supported by 300 new volunteer leaders.


For over 2,000 years, the adventure of pilgrimage has been a powerful part of a Christian's development. Every young person should have the opportunity to take part in an overseas discipleship trip that pushes boundaries, accelerates discipleship and engages them in justice whilst they learn and make friends.

We will develop overseas discipleship trips, integrating these hand-in-glove with groups, schools and churches, and will focus on removing the barriers to participation.


By 2020 there will be 500 young people going on Urban Saints overseas trips each year.


Energize is a first-class online resource supporting Christian group leaders in the delivery of excellent Christian youth and children's work in the UK, Ireland and beyond.

We will develop this digital platform with premium materials for use in independent groups, schools and churches, whatever the faith level of the young people.


By 2020 there will be 2,400 Christian young people's groups, using Energize on a regular basis.